In just a few years, Found Energy has grown from a scrappy five-person team building a bench-scale reactor to a team of 30+ world-class engineers building a FOAK 100 kW power system. We are now a front-runner in bringing aluminum fuel technology to market, and we’re upgrading our look to match.  To craft our brand’s vision, we partnered with the award-winning Chilean design studio, Draft Design to bring our story to life.

The New Found Energy Brand

OUR NEW LOGO is modern and clean with sleek lines, embodying engineering excellence and a hint of industrialism. Dynamic graceful curves give the logo a sense of movement and flow.

OUR COLORS are vibrant. Hot coral evokes the high temperatures produced by our aluminum fuel, balanced out by cool blue reminiscent of the water we react with aluminum. The two colors also serve as a nod to the heat transfer of industrial processes. In our gradient we utilize clean, crisp white, representing the clean elegance of our technology.

OUR IMAGERY combines artful landscapes with striking images of our aluminum fuel mid-exfoliation, drawing parallels between our technology and Planet Earth.

We have introduced a new element – THE FRAME. With this graphic element, we can zoom in or out on what is important to Found – whether it be redefining aluminum as fuel, the discovery and development of new technologies, or our focus on developing solutions for the betterment of Planet Earth.

OUR NEW WEBSITE has been redesigned with a focus on visual storytelling. You’ll find:

• Slick new animations showcasing our power system technology
• A page dedicated to the power of aluminum fuel
• A revamped News page featuring both self-produced content and articles
• …and much more